Read time: 7 Minutes
Google Analytics has a special place in my heart because it has helped me recognize and fix my mistakes for many years. That’s why I make sure every website we launch is fully ready to collect data.
Unfortunately, not that many developers, web agencies, or website owners place Analytics set-up as their priority when launching a website. And it’s completely fair, after all, they have so many things to worry about. The only problem is, after a few months when someone on their team (SEO, CRO, Marketing, dev, business, and so on) want to check the data, they realize that all that time the website didn’t track goals, events, search… sometimes they don’t even have any Google Analytics at all.
Months of data lost.
So I thought that if we could make a simple step-by-step checklist detailed enough we could help web workers make sure that each and every website collects the data they need.
Stay up to date with emails about new services & other news