Why is SEO so important to attend to?
This is one of the most important topics to uncover when it comes to general marketing plans and the digital marketing avenues for a business. The direct correlation is any business benefiting from customers finding them, and SEO, although it comes in technical words translating to Search Engine Optimization, is a 100% practice around making a business visible.
Although search engines aren’t the entire marketing landscape—TV and radio commercials, newspaper and magazine ads, venue advertising, and other methods are still highly valuable—SEO is a proven practice that is easy to develop and is highly rewarding over time. To explain further, each page of our website works as an independent sales agent going out between 130 trillion pages (2020 statistic) on Google indexes and finding its way to your customers.
Building SEO requires frequent practice and regular dedication
Dedication is perhaps the most difficult aspect of achieving anything that comes with high rewards. For SEO, having a regular cadence of publishing good quality content is the winner. We often come to rescue SEO when it’s too late, and it has to be treated as any investment. SEO isn’t a quick fix.
This leads to the decision-making of who is the best person or company to handle my SEO?
We often see business owners as potentially the best people who could be the brand and have the best knowledge of their customers’ needs, therefore can produce valuable content for them. However, this also becomes a challenge where most business owners aren’t able to track back to SEO priorities and need someone to assist them.
Hiring someone to do it all also comes with challenges; many business leaders aren’t going to approve the cheap copywriting that doesn’t add value or relate to their customers. This becomes a big challenge for many SEO agencies; despite all their efforts to place the content in the right places, they aren’t always able to get these content directions from their clients.
Where comes the SEO Balanced Practice?
Having a freelancer or an agency that attends to your needs, keeps the regular practice to watch over the priorities and make progress, provides you with data intelligence and reporting, and does all the tracking and difficult work is amazing help to any business and highly recommended. This is just like having an accountant in modern days to have a digital marketing team that knows where your business is in the online world and can help your business thrive.
Equally important, perhaps having a business owner learn and understand some basics of SEO, and being able to answer their current and future clients’ questions and needs on a regular basis, will grow the business audiences and its reach.
Therefore, depending on the company size and budget, hiring help, and working with them to pilot and put the SEO on track, and follow through with regular valuable insights to engage with business audiences, will all help in shaping the organic visits from search and visibility for a business.