The Meta data, specifically the Meta title and Meta Description are amongst the key indicators for a website. Along with having a clean information architecture and sitemap, these two elements could make a major contribution in connecting the website pages with their target audiences.
Starting a new webpage can be tricky without having a background data to make the right choices for keywords and sentences being written. Therefore it’s always a good idea to start with data and gather some intelligence.
To navigate the full project, it’s easiest to start with an Excel file or Google Sheet to track the data. Let’s create a file and add the following columns: